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Diploma in Professional Business Management (DPBM)

Diploma in Professional Business Management (DPBM)

Description

This program is designed for individuals who wish to develop their knowledge and competencies in order to become more valuable in their current positions or to gain promotion to work in supervisory and/or management positions across a range of business and organizational environments. Furthermore, this qualification equips graduates with a wide range of business careers or for further studies.  The programme comprises business skills, interpersonal and communication skills, decision‐making skills, ability to recognize ethical and cultural issues and to work independently/within a team environment.

 

Who this course is for:

  • Everyone who wants to learn about business.

Course Content

Module 1: Business Fundamentals

  1. How Business Works
  2. People Management
  3. Business Communication

Module 2: Business Strategy

  1. SWOT Analysis
  2. Porter’s Five Forces
  3. Pastel Analysis
  4. BCG Matrix
  5. Ansoff Matrix

Module 3: Brand Management

  1. Brand Management
  2. Brand Equity
  3. Equity Model (Aaker/ Keller Brand Equity Model)
  4. Brand Identity and Positioning
  5. Brand Promotion

Module 4: Marketing & Sales Management

  1. Trade Marketing
  2. Channel Management
  3. Retail Industry
  4. Marketing Mix
  5. Marketing Planning
  6. Pricing Methods

Module 5: Finance

  1. Introduction
  2. Cost & Break-Even Analysis
  3. Accounting Fundamentals
  4. Budgets

Module 6: Project Management

  1. Overview of Project Management
  2. Project Challenges
  3. Project Management Plan
  4. Project Life Cycle
  5. Work Breakdown Structure (WBS)
  6. Importance of Project Cost Management
  7. Basic Principles of Cost Management

 

Certification Process:

For each Module, there will be 2 online live classes. End of each module a 20 Marks online exam (MCQ) will be held.

No of classes: 6 Modules x 2 classes = 12 classes

No of exams: 6 Modules x 1 exam each = 6 exam

The pass mark is 60% (total 6 exams).

Duration: 2 Months

The certificate will be Awarded by the Academy of Finance and Management Australia (AFMA).

 

 

For details, please contact our Bangladesh partner’s office:

E-mail: afmabangladesh@gmail.com

Phone: +88 01742 827823

Facebook: facebook.com/afmabd

 

Academy of Finance and Management Bangladesh 2023.